4 Consumer Favorites Seem Oversold: Disney, McDonald’s and More

Quick Read

McDonald’s (MCD) is currently trading at $309 with an RSI of 29.88, following a significant pullback. Despite this, the company reported that Q4 FY2025 U.S. comparable sales increased by 6.8%, and its loyalty program generates $37 billion in annual sales with 210 million active users. Microsoft (MSFT) has fallen 22.8% year-to-date to $375, with an RSI of 28.4. However, the company’s Q2 FY2026 EPS exceeded expectations by 7.57%, and Azure growth reached 39% year-over-year. Walt Disney (DIS) has dropped to $95.18 with an RSI of 29.74, yet Q1 FY2026 Experiences revenue hit a record $10.006B, and streaming operating income surged 72% year-over-year to $450 million.

Consumer sentiment weakness is causing sharp selloffs in these four household names, despite strong underlying business performance and resilient retail spending at $733.5 billion. If you’re focused on picking the right stocks and ETFs, you may be missing the bigger picture: retirement income. That is exactly what The Definitive Guide to Retirement Income was created to solve, and it’s free today. Read more here.

Four Household Names Are Now Flashing Oversold Signals

McDonald’s (NYSE: MCD), Microsoft (NASDAQ: MSFT), Procter & Gamble (NYSE: PG), and Walt Disney (NYSE: DIS) have each seen their RSI(14) readings fall below 30 as of March 24, 2026, signaling extreme selling pressure. The underlying businesses are performing well, yet the stocks have been sold down below their fundamental value.

The University of Michigan Consumer Sentiment sits at just 55.5, weighing on the consumer-facing category, while retail sales remain near 12-month highs at $733.5 billion, suggesting macro fear is outpacing economic reality. Retirement-focused investors who accumulate quality on weakness may want to consider these four names.

4. Microsoft

Microsoft serves hundreds of millions of consumers through Windows, Xbox, and Microsoft 365, and its selloff has been the most dramatic of the group. The stock is trading near $375, down 22.8% year-to-date and well below its 52-week high of $555.45. The RSI has fallen to 28.4. The fundamentals remain intact: Q2 FY2026 EPS of $4.14 beat estimates by 7.57%, Azure grew 39% year-over-year, and 54 of 57 analysts rate the stock at Buy or Strong Buy, with a consensus target of $591.60. Our model puts the predicted price at $498.23, implying 32.2% upside from current levels, with a bull case of $601.71. The price action reflects macro anxiety around AI capex spending rather than any deterioration in the business.

3. Procter & Gamble

Shares are near $143, down 12.7% over the past month and 12.5% over the past year, an unusually sharp decline for one of the market’s most consistent Dividend Kings. The RSI has dropped to 29.6, collapsing from an overbought reading of 72.9 on February 24 in roughly four weeks. Pressure stems from a ~$400 million after-tax tariff headwind, modest margin compression, and a new CEO transition, concerns arguably already reflected in a stock trading near its 52-week low of $137.62. Q2 FY2026 EPS of $1.88 beat estimates, and the company plans around $10 billion in dividends and $5 billion in buybacks for FY2026. The analyst consensus target is $168.00, and our model sees $159.69, or 11.1% upside from here.

2. McDonald’s

McDonald’s has pulled back sharply after a strong earnings-driven rally earlier this year. Shares trade near $309, down 7.2% over one month and below the 50-day moving average of $321.23. The RSI has fallen to 29.88, its fourth consecutive day below 30, after peaking at 74.5 on February 27. The business tells a different story: Q4 FY2025 global comparable sales rose 5.7%, U.S. comps accelerated to 6.8%, the loyalty program now generates about $37 billion in annual sales with 210 million active users, and full-year free cash flow reached $7.186 billion, up 7.7% year-over-year. The analyst consensus target is $345.21, and our model points to $343.02, representing 10.6% upside, with a five-year target of $451.18.

1. Walt Disney

Disney presents the most compelling oversold case of the four. Shares have fallen to $95.18, down 16.1% year-to-date and 9.1% over the past month, well below the 52-week high of $124.69 and trading under both the 50-day moving average of $106.51 and the 200-day of $112.46. The RSI sits at 29.74. Q1 FY2026 results were strong: EPS of $1.63 beat estimates by 3.44%, the Experiences segment posted record revenue of $10.006B, and streaming profitability continued its trajectory with SVOD operating income up +72% year-over-year to $450 million. The Q1 free cash flow was temporarily negative due to accelerated tax payments, a one-time item separate from the underlying business performance. Management guided for double-digit adjusted EPS growth in FY2026 and $7 billion in share repurchases. The trailing P/E of 14x is modest for a company of this scale, and 26 of 31 analysts rate it Buy or Strong Buy with a consensus target of $129.40. Our model sees $116.75, representing 20.6% upside, with a bull case of $133.09 and a five-year target of $172.34.

Four Names, One Theme

Across Disney, McDonald’s, Microsoft, and Procter & Gamble, the pattern is consistent: RSI readings below 30, prices well off recent highs, and fundamentals that have held up through the selloff. Consumer sentiment is suppressed, but actual retail spending remains resilient. Disney leads the group on predicted upside, but all four carry Buy ratings and the brand durability that retirement-focused investors tend to value most.

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